From concept ideation to post market launch activities, I've gained valuable perspective from both brand-side and agency-side, launching campaigns and products into markets around the world.
From concept ideation to post market launch activities, I've gained valuable perspective from both brand-side and agency-side, launching campaigns and products into markets around the world.
WORK
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Brand: Andaz Turks & Caicos (current)
Category: Hospitality, Real EstateMarket: North America, Caribbean
Role: Creative Direction, Design, Launch Strategy, Community Strategy
Product: Outdoor/Environment, Physical Display, Clothing, Print and Digital Marketing Collateral, Asset Libraries
Brand: Codeowners (Codex)
Category: SAAS
Market: Global
Role: Creative Direction, Design, Ui/UX, Merchandise, Brand Audit & Strategy
Product: Integrated Development Environment (IDE) Extension, Design System, Merchandise
Design: Paco Lui
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Brand: Feather
Category: CPG (Regulated)
Market: Canada, USA (Colorado) & Europe
Role: Creative Direction, Design, Brand Strategy, Product Strategy, Sales Strategy, Supply Chain
Product: Design Language, Video, Events, Tradeshow, Hardware, Packaging, Sales and Marketing Collateral, Clothing
Design: Janelle Zhao, Carly Wall, Neil Magadzia, Bria Sherman
Videographers: Remi Theriault, Chris Snow
Brand: Doug's Reserve
Category: CPG (Pet)Market: USA
Role: Creative Direction, Design, Brand Strategy, Product Strategy, Marketing
Product: Design language, Packaging, Sales and Marketing Collateral
Brand: Localle
Category: CPG (Food)Market: Canada, USA
Role: Creative Direction, Design, Brand Strategy, Product Strategy, Marketing
Product: Design Language, Packaging, Point-of-Sale, Sales Strategy, Marketing
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Brand: N-Product
Category: Lifestyle Brand
Market: Canada, USA, Australia, Japan, Brazil & Qatar
Role: Creative Direction, Design, Brand Strategy, Product Strategy, Sales Strategy, Supply ChainProduct: Housewares, Signage, Furniture, Clothing, Art & Commissions
Videographers: Chris Snow, Graham Rapsey
Brand: High Buds Club
Category: CPG (Regulated)Market: Canada
Role: Creative Direction, Design, Brand Audit & Strategy, Community Strategy
Product: ID System, Design System, Sales, Marketing, Partnership Document Libraries (Digital and Print)
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Brand: Hiatus
Category: CPG (Regulated)
Market: England, Ireland & MaltaRole: Creative Direction, Design, Brand Strategy, Product Strategy, Marketing
Product: Hardware, Packaging, Sales and Marketing Collateral
Design: Neil Magadzia