From concept ideation to post market launch activities, I've gained valuable perspective from both brand-side and agency-side, launching campaigns and products into markets around the world.

WORK

Brand: Andaz Turks & Caicos (current)
Category: Hospitality, Real Estate
Market: North America, Caribbean
Role: Creative Direction, Design, Launch Strategy, Community Strategy

Product: Outdoor/Environment, Physical Display, Clothing, Print and Digital Marketing Collateral, Asset Libraries

turksandcaicosresidences.com

Brand: Codeowners (Codex)
Category: SAAS
Market: Global
Role: Creative Direction, Design, Ui/UX, Merchandise, Brand Audit & Strategy
Product: Integrated Development Environment (IDE) Extension, Design System, Merchandise
Design: Paco Lui

Brand: Feather
Category: CPG (Regulated)
Market: Canada, USA (Colorado) & Europe

Role: Creative Direction, Design, Brand Strategy, Product Strategy, Sales Strategy, Supply Chain
Product: Design Language, Video, Events, Tradeshow, Hardware, Packaging, Sales and Marketing Collateral, Clothing
Design: Janelle Zhao, Carly Wall, Neil Magadzia, Bria Sherman
Videographers: Remi Theriault, Chris Snow

Brand: Doug's Reserve
Category: CPG (Pet)
Market: USA
Role: Creative Direction, Design, Brand Strategy, Product Strategy, Marketing

Product: Design language, Packaging, Sales and Marketing Collateral

Brand: Localle
Category: CPG (Food)
Market: Canada, USA
Role: Creative Direction, Design, Brand Strategy, Product Strategy, Marketing

Product: Design Language, Packaging, Point-of-Sale, Sales Strategy, Marketing

Brand: N-Product
Category: Lifestyle Brand
Market: Canada, USA, Australia, Japan, Brazil & Qatar
Role: Creative Direction, Design, Brand Strategy, Product Strategy, Sales Strategy, Supply Chain
Product: Housewares, Signage, Furniture, Clothing, Art & Commissions
Videographers: Chris Snow, Graham Rapsey

Brand: High Buds Club
Category: CPG (Regulated)
Market: Canada
Role: Creative Direction, Design, Brand Audit & Strategy, Community Strategy

Product: ID System, Design System, Sales, Marketing, Partnership Document Libraries (Digital and Print)

Brand: Hiatus
Category: CPG (Regulated)
Market: England, Ireland & Malta
Role: Creative Direction, Design, Brand Strategy, Product Strategy, Marketing
Product: Hardware, Packaging, Sales and Marketing Collateral
Design: Neil Magadzia