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Blog tagged "video" - N-Product

We have been using Shopify as our e-comm platform since day 1. At the end of last year, we were lucky enough to be selected as their spokespeople in a promo video for their big website relaunch. Pretty huge for little guys like us. 

 
We're pretty stoked how it turned out. The CGI work on our faces is impressive ;)
 
From the get-go, we always wanted to divert from the norm. If they went right, we'd go left. If they zigged, we'd moonwalked. 
 
You get the drift. 
 
So, when it was time to complete our product packaging, we really didn't want to go the traditional route and have some bland printed materials. We figured that both the Deckster and our customers were too smart to require extensive instructions. The Deckster is fun to use, so why can't the instructions be a little more fun too? Who's with us?
 
 
We went with a single small card, scrapped all the small text mumbo-jumbo, added a link to product care page and threw in a little wee QR code to play our user guide video that we affectionately call, 'Love Your Deckster: A Brief Visual Aid to Joy & Happiness'.
 
 
Now, wasn't that better than some quad-fold piece of paper that you'd chuck in the trash anyway?