From the get-go, we always wanted to divert from the norm. If they went right, we'd go left. If they zigged, we'd moonwalked.
You get the drift.
So, when it was time to complete our product packaging, we really didn't want to go the traditional route and have some bland printed materials. We figured that both the Deckster and our customers were too smart to require extensive instructions. The Deckster is fun to use, so why can't the instructions be a little more fun too? Who's with us?
We went with a single small card, scrapped all the small text mumbo-jumbo, added a link to product care page and threw in a little wee QR code to play our user guide video that we affectionately call, 'Love Your Deckster: A Brief Visual Aid to Joy & Happiness'.
Now, wasn't that better than some quad-fold piece of paper that you'd chuck in the trash anyway?