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Blog tagged "ipod" - N-Product

Thirty-nine. That's the number of bits and pieces that make up one Deckster, packaging, inserts and all. In our tiny workshop, each one is hand-assembled. Once packaged, after a hug and a kiss (we wipe it afterwards), it's sent into the world ready to love and to be loved.

Just Pop+Lock+Go.

From the get-go, we always wanted to divert from the norm. If they went right, we'd go left. If they zigged, we'd moonwalked. 
 
You get the drift. 
 
So, when it was time to complete our product packaging, we really didn't want to go the traditional route and have some bland printed materials. We figured that both the Deckster and our customers were too smart to require extensive instructions. The Deckster is fun to use, so why can't the instructions be a little more fun too? Who's with us?
 
 
We went with a single small card, scrapped all the small text mumbo-jumbo, added a link to product care page and threw in a little wee QR code to play our user guide video that we affectionately call, 'Love Your Deckster: A Brief Visual Aid to Joy & Happiness'.
 
 
Now, wasn't that better than some quad-fold piece of paper that you'd chuck in the trash anyway?

Hey, just wanted to post a quick video of a run through of some early prototypes along with the final model. I talk about the visual influences and decision process we had for the overall design. At the end of video, I give a better sense of the custom Pop+Lock™ mechanism that we are so excited about. 

It was shot late at night while the rest of house was snoozing, so you may need to turn up the volume to hear my smooth and silky radio voice.